COGS Media - online advertising - websites, publishers and ad agencies

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Ad Specifications

Cogs Media supports the following ad sizes as per the information provided by the IAB.

The IAB Australia supports the following UAP, with the objective of standardising a set of ad sizes in order to reduce the costs and inefficiencies associated with planning, buying and creating online media campaigns. The resulting Universal Ad Package is a set of sizes that all compliant member publishers have agreed to support.

Unit	Weight Limits GIF-JPEG/ Flash Animation	Border
728x90	60K 15 second guideline	None
468x60	60K 15 second guideline	None
300x250	60K 15 second guideline	None
160x600	60K 15 second guideline	None
160x160	60K 15 second guideline	None
120x240	60K 15 second guideline	None

IMPORTANT INFROMATION FOR SWF FILES

To Track clicks from you flash ads the following code must be inserted into the button within your flash creative.

GetURL/ClickTag Guideline

on(release){

getURL (_level0.clickTAG, "_blank"); }

This must be defined as being on a button instance.The clicktag variable is case-sensitive and must be specified as “clickTAG”

It is also a requirement to supply a backup Gif or Jpg when supplying flash creative.

Reference: IAB